With the launch of Starbucks’ Iced Shaken Espresso (ISE), summer arrives with even greater intensity. The challenge was to give this collision of ice-cold refreshment and bold energy a distinct style — one that sparks a visceral, physical memory. Our answer: this is a coffee with a rock ’n’ roll attitude.
SHANGHAI
CREATIVE
STARBUCKS
Summer belongs to rock ’n’ roll.
So does the making of an Iced Shaken Espresso — shaken hard as espresso, milk, and ice collide inside the cup. And what’s more rock ’n’ roll than downing three shots of espresso just to power through the day?
Bringing the idea that every ISE is a live rock performance to life, we collaborated with a rock band to create a custom track for the TVC. Guitar effects opened the film in sync with the barista’s movements, while a punchy drum groove echoed the rhythm of ice hitting the shaker. Guitar, bass, and drums flowed together seamlessly — just like coffee and milk.
The experience was extended through rock-inspired merchandise, turning each cup of ISE into a bold expression of energy, attitude, and style.
Proposed KV designs with AI generated elements
With the launch of Starbucks’ Iced Shaken Espresso (ISE), summer arrives with even greater intensity. The challenge was to give this collision of ice-cold refreshment and bold energy a distinct style — one that sparks a visceral, physical memory. Our answer: this is a coffee with a rock ’n’ roll attitude.
SHANGHAI
CREATIVE
STARBUCKS
Summer belongs to rock ’n’ roll.
So does the making of an Iced Shaken Espresso — shaken hard as espresso, milk, and ice collide inside the cup. And what’s more rock ’n’ roll than downing three shots of espresso just to power through the day?
Bringing the idea that every ISE is a live rock performance to life, we collaborated with a rock band to create a custom track for the TVC. Guitar effects opened the film in sync with the barista’s movements, while a punchy drum groove echoed the rhythm of ice hitting the shaker. Guitar, bass, and drums flowed together seamlessly — just like coffee and milk.
The experience was extended through rock-inspired merchandise, turning each cup of ISE into a bold expression of energy, attitude, and style.
Proposed KV designs with AI generated elements
With the launch of Starbucks’ Iced Shaken Espresso (ISE), summer arrives with even greater intensity. The challenge was to give this collision of ice-cold refreshment and bold energy a distinct style — one that sparks a visceral, physical memory. Our answer: this is a coffee with a rock ’n’ roll attitude.
SHANGHAI
CREATIVE
STARBUCKS
Summer belongs to rock ’n’ roll.
So does the making of an Iced Shaken Espresso — shaken hard as espresso, milk, and ice collide inside the cup. And what’s more rock ’n’ roll than downing three shots of espresso just to power through the day?
Bringing the idea that every ISE is a live rock performance to life, we collaborated with a rock band to create a custom track for the TVC. Guitar effects opened the film in sync with the barista’s movements, while a punchy drum groove echoed the rhythm of ice hitting the shaker. Guitar, bass, and drums flowed together seamlessly — just like coffee and milk.
The experience was extended through rock-inspired merchandise, turning each cup of ISE into a bold expression of energy, attitude, and style.
Proposed KV designs with AI generated elements