JCW: Rally Since 1964
Introducing the All New MINI John Cooper Works Countryman, may the rally spirits never end.
LOCATION
BEIJING
ROLE
CREATIVE
CLIENT
MINI
About the project
In 1964, the Mini Cooper made its debut in the Monte Carlo Rally and won the championship, marking the beginning of a legend.
Today, 60 years later, the MINI JCW COUNTRYMAN is here to launch a new chapter of that legacy.
In the tide of the times, MINI always showcases its most unique side, embodying an uncompromising spirit. With a dark horse mentality, it champions the underdogs.
In the 1964 Monte Carlo Rally, a rookie car numbered 37 surprisingly defeated a host of formidable opponents, staging an incredible comeback. By launching the all-new MINI JCW Countryman, we’ve created a series of replicas to celebrate its legacy, highlighting the elements that contributed to this legend.
Smooth Scroll
This will hide itself!
This will hide itself!
JCW: Rally Since 1964
OVERVIEW
Introducing the All New MINI John Cooper Works Countryman, may the rally spirits never end.
LOCATION
BEIJING
ROLE
CREATIVE
CLIENT
MINI
About the project
In 1964, the Mini Cooper made its debut in the Monte Carlo Rally and won the championship, marking the beginning of a legend.
Today, 60 years later, the MINI JCW COUNTRYMAN is here to launch a new chapter of that legacy.
In the tide of the times, MINI always showcases its most unique side, embodying an uncompromising spirit. With a dark horse mentality, it champions the underdogs.
In the 1964 Monte Carlo Rally, a rookie car numbered 37 surprisingly defeated a host of formidable opponents, staging an incredible comeback. By launching the all-new MINI JCW Countryman, we’ve created a series of replicas to celebrate its legacy, highlighting the elements that contributed to this legend.
Smooth Scroll
This will hide itself!
This will hide itself!
JCW: Rally Since 1964
OVERVIEW
Introducing the All New MINI John Cooper Works Countryman, may the rally spirits never end.
LOCATION
BEIJING
ROLE
CREATIVE
CLIENT
MINI
About the project
In 1964, the Mini Cooper made its debut in the Monte Carlo Rally and won the championship, marking the beginning of a legend.
Today, 60 years later, the MINI JCW COUNTRYMAN is here to launch a new chapter of that legacy.
In the tide of the times, MINI always showcases its most unique side, embodying an uncompromising spirit. With a dark horse mentality, it champions the underdogs.
In the 1964 Monte Carlo Rally, a rookie car numbered 37 surprisingly defeated a host of formidable opponents, staging an incredible comeback. By launching the all-new MINI JCW Countryman, we’ve created a series of replicas to celebrate its legacy, highlighting the elements that contributed to this legend.
Smooth Scroll
This will hide itself!
This will hide itself!