Raise the Pride flag, without raising any red flags in China. The authorities are not supportive on all forms of official LGBTQ expression, forcing local communities to fly under the radar in concern. This year, Shanghai Pride, China's longest-running and only ‘major’ annual celebration, abruptly shutdown, amidst increasing clampdown on LGBTQ rights. The Pride flag, was declared illegal by authorities and forced into the shadows.
SHANGHAI
CREATIVE
SHANGHAI PRIDE
ADSTAR 2021
CRYSTAL
IMPACT AWARD 2021
WINNER IN DISRUPTION FOR GOOD
On Pride Day, Shanghai Pride created a disruptive moment. We collaborated with 6 local apparel designers and interpreted the Pride flag with t-shirts of representative colours, turning Shanghai’s iconic outdoor clotheslines into our proudest expression. Flying them high and proud in every nook and cranny of the city, we brought together the LGTBQ community in solidarity, getting them to Raise Their Pride in plain sight.
Raise the Pride flag, without raising any red flags in China. The authorities are not supportive on all forms of official LGBTQ expression, forcing local communities to fly under the radar in concern. This year, Shanghai Pride, China's longest-running and only ‘major’ annual celebration, abruptly shutdown, amidst increasing clampdown on LGBTQ rights. The Pride flag, was declared illegal by authorities and forced into the shadows.
SHANGHAI
CREATIVE
SHANGHAI PRIDE
ADSTAR 2021
CRYSTAL
IMPACT AWARD 2021
WINNER IN DISRUPTION FOR GOOD
On Pride Day, Shanghai Pride created a disruptive moment. We collaborated with 6 local apparel designers and interpreted the Pride flag with t-shirts of representative colours, turning Shanghai’s iconic outdoor clotheslines into our proudest expression. Flying them high and proud in every nook and cranny of the city, we brought together the LGTBQ community in solidarity, getting them to Raise Their Pride in plain sight.
Raise the Pride flag, without raising any red flags in China. The authorities are not supportive on all forms of official LGBTQ expression, forcing local communities to fly under the radar in concern. This year, Shanghai Pride, China's longest-running and only ‘major’ annual celebration, abruptly shutdown, amidst increasing clampdown on LGBTQ rights. The Pride flag, was declared illegal by authorities and forced into the shadows.
SHANGHAI
CREATIVE
SHANGHAI PRIDE
ADSTAR 2021
CRYSTAL
IMPACT AWARD 2021
WINNER IN DISRUPTION FOR GOOD
On Pride Day, Shanghai Pride created a disruptive moment. We collaborated with 6 local apparel designers and interpreted the Pride flag with t-shirts of representative colours, turning Shanghai’s iconic outdoor clotheslines into our proudest expression. Flying them high and proud in every nook and cranny of the city, we brought together the LGTBQ community in solidarity, getting them to Raise Their Pride in plain sight.