The Devil Wears Prada 2 has Miranda and Andy — two women, equally matched, neither willing to yield. Starbucks Yuanyang has tea and coffee in the same standoff. When everyone else was riding the film's queen energy as a backdrop, we decided Yuanyang wasn't going to play second fiddle. 双料狠角 — bold enough to go head-to-head with the queens.
SHANGHAI
CREATIVE
STARBUCKS
The creative idea was simple: don't borrow the IP's aura — challenge it. While every brand scrambled to bask in Miranda's glow, Yuanyang showed up as an equal. Two strong characters, two bold ingredients, one collision worth watching.
The campaign rolled out in three acts. First, collab merchandise — cups, sleeves, bags — all turned up to match the film's energy. Then the queens themselves arrived: Meryl and Anne, in person, and Yuanyang didn't flinch. The pop-up positioned Starbucks as the one place both leads chose before the premiere — not a sponsor, but a co-star.
What pushed it over the edge was the fans. Yuanyang sold out. Merch was gone within hours. Cup sleeves hit the resale market. On April 30th, as The Devil Wears Prada 2 opened nationwide, the only way to watch it right was with a Yuanyang in hand.
That's all.
The Devil Wears Prada 2 has Miranda and Andy — two women, equally matched, neither willing to yield. Starbucks Yuanyang has tea and coffee in the same standoff. When everyone else was riding the film's queen energy as a backdrop, we decided Yuanyang wasn't going to play second fiddle. 双料狠角 — bold enough to go head-to-head with the queens.
SHANGHAI
CREATIVE
STARBUCKS
The creative idea was simple: don't borrow the IP's aura — challenge it. While every brand scrambled to bask in Miranda's glow, Yuanyang showed up as an equal. Two strong characters, two bold ingredients, one collision worth watching.
The campaign rolled out in three acts. First, collab merchandise — cups, sleeves, bags — all turned up to match the film's energy. Then the queens themselves arrived: Meryl and Anne, in person, and Yuanyang didn't flinch. The pop-up positioned Starbucks as the one place both leads chose before the premiere — not a sponsor, but a co-star.
What pushed it over the edge was the fans. Yuanyang sold out. Merch was gone within hours. Cup sleeves hit the resale market. On April 30th, as The Devil Wears Prada 2 opened nationwide, the only way to watch it right was with a Yuanyang in hand.
That's all.
The Devil Wears Prada 2 has Miranda and Andy — two women, equally matched, neither willing to yield. Starbucks Yuanyang has tea and coffee in the same standoff. When everyone else was riding the film's queen energy as a backdrop, we decided Yuanyang wasn't going to play second fiddle. 双料狠角 — bold enough to go head-to-head with the queens.
SHANGHAI
CREATIVE
STARBUCKS
The creative idea was simple: don't borrow the IP's aura — challenge it. While every brand scrambled to bask in Miranda's glow, Yuanyang showed up as an equal. Two strong characters, two bold ingredients, one collision worth watching.
The campaign rolled out in three acts. First, collab merchandise — cups, sleeves, bags — all turned up to match the film's energy. Then the queens themselves arrived: Meryl and Anne, in person, and Yuanyang didn't flinch. The pop-up positioned Starbucks as the one place both leads chose before the premiere — not a sponsor, but a co-star.
What pushed it over the edge was the fans. Yuanyang sold out. Merch was gone within hours. Cup sleeves hit the resale market. On April 30th, as The Devil Wears Prada 2 opened nationwide, the only way to watch it right was with a Yuanyang in hand.
That's all.