Mini Cooper X Yu Qian
全新电动MINI COOPER 一台自带“儿化音”的小车儿 ALL-NEW ELECTRIC MINI COOPER A little car that comes with “erhuayin" (Beijing's Dialect). When there's an "er", everything is "bett-er".
LOCATION
BEIJING
ROLE
CREATIVE
CLIENT
MINI
About the project
迷你，今年有台新车儿
这车，主打一个好玩儿
甚至还找上了玩儿学家 -- 于谦儿
这位大爷，是真懂玩儿
MINI COOPER，好玩儿，于谦儿
它们都带了个“儿”
MINI COOP儿
有儿没儿，很MATTER
MINI, this year there’s a new little car
This car is all about fun
We even teamed up with a fun expert—Yu Qian(er)
This guy really knows how make the fun, funni-er
MINI COOPER, funni-er, Yu Qian’er
They all have that 'er'
MINI COOP-er
When there's an 'er', it really MATTERS.
Together with Yu Qian, we also collaborated with Harper's Bazaar to create a fun and stylish shoot that embodies the spirit of MINI. This series reviews every era of the MINI COOPER, from the classic MINI of 1959 to Paul Smith’s The Mini Paul Smith, and up to the ALL NEW ELECTRIC MINI COOPER of 2024.
Smooth Scroll
This will hide itself!
This will hide itself!
Mini Cooper X Yu Qian
OVERVIEW
全新电动MINI COOPER 一台自带“儿化音”的小车儿 ALL-NEW ELECTRIC MINI COOPER A little car that comes with “erhuayin" (Beijing's Dialect). When there's an "er", everything is "bett-er".
LOCATION
BEIJING
ROLE
CREATIVE
CLIENT
MINI
About the project
迷你，今年有台新车儿
这车，主打一个好玩儿
甚至还找上了玩儿学家 -- 于谦儿
这位大爷，是真懂玩儿
MINI COOPER，好玩儿，于谦儿
它们都带了个“儿”
MINI COOP儿
有儿没儿，很MATTER
MINI, this year there’s a new little car
This car is all about fun
We even teamed up with a fun expert—Yu Qian(er)
This guy really knows how make the fun, funni-er
MINI COOPER, funni-er, Yu Qian’er
They all have that 'er'
MINI COOP-er
When there's an 'er', it really MATTERS.
Together with Yu Qian, we also collaborated with Harper's Bazaar to create a fun and stylish shoot that embodies the spirit of MINI. This series reviews every era of the MINI COOPER, from the classic MINI of 1959 to Paul Smith’s The Mini Paul Smith, and up to the ALL NEW ELECTRIC MINI COOPER of 2024.
Smooth Scroll
This will hide itself!
This will hide itself!
Mini Cooper X Yu Qian
OVERVIEW
全新电动MINI COOPER 一台自带“儿化音”的小车儿 ALL-NEW ELECTRIC MINI COOPER A little car that comes with “erhuayin" (Beijing's Dialect). When there's an "er", everything is "bett-er".
LOCATION
BEIJING
ROLE
CREATIVE
CLIENT
MINI
About the project
迷你，今年有台新车儿
这车，主打一个好玩儿
甚至还找上了玩儿学家 -- 于谦儿
这位大爷，是真懂玩儿
MINI COOPER，好玩儿，于谦儿
它们都带了个“儿”
MINI COOP儿
有儿没儿，很MATTER
MINI, this year there’s a new little car
This car is all about fun
We even teamed up with a fun expert—Yu Qian(er)
This guy really knows how make the fun, funni-er
MINI COOPER, funni-er, Yu Qian’er
They all have that 'er'
MINI COOP-er
When there's an 'er', it really MATTERS.
Together with Yu Qian, we also collaborated with Harper's Bazaar to create a fun and stylish shoot that embodies the spirit of MINI. This series reviews every era of the MINI COOPER, from the classic MINI of 1959 to Paul Smith’s The Mini Paul Smith, and up to the ALL NEW ELECTRIC MINI COOPER of 2024.
Smooth Scroll
This will hide itself!
This will hide itself!