Frappuccino has its fans. Summer has a lot more people in it. The first-ever Frappuccino smoothie arrived as two drinks, Brazilian Açaí Yogurt and Golden Kiwi, made with imported fruit and built to look as good as they taste. A lighter, fresher way to bring new people and new occasions into the category. Light Summer. Light weight.
SHANGHAI
CREATIVE
STARBUCKS
The brief was growth beyond the usual crowd. We had three things worth saying: this is the first Frappuccino smoothie, it’s made with imported fruit (Brazilian açaí, New Zealand golden kiwi), and it’s beautiful enough to be photographed before it’s drunk. We wrapped all three in one feeling: a light summer.
Strategy came first, with a message house built for two audiences: Frappuccino fans, who get the first smoothie in the line, and trend-led lifestyle followers, who get the drink of the summer. Then the execution: a social film, teasers, and a set of social ideas, all returning to the same three points.
Rather than a standard food demo, we showed the drinks in a more premium, artistic way, with the layers, the fruit and the colour doing the talking. It’s beautiful from the first frame to the last, in a style our audience would want to look at, save and share.
Frappuccino has its fans. Summer has a lot more people in it. The first-ever Frappuccino smoothie arrived as two drinks, Brazilian Açaí Yogurt and Golden Kiwi, made with imported fruit and built to look as good as they taste. A lighter, fresher way to bring new people and new occasions into the category. Light Summer. Light weight.
SHANGHAI
CREATIVE
STARBUCKS
The brief was growth beyond the usual crowd. We had three things worth saying: this is the first Frappuccino smoothie, it’s made with imported fruit (Brazilian açaí, New Zealand golden kiwi), and it’s beautiful enough to be photographed before it’s drunk. We wrapped all three in one feeling: a light summer.
Strategy came first, with a message house built for two audiences: Frappuccino fans, who get the first smoothie in the line, and trend-led lifestyle followers, who get the drink of the summer. Then the execution: a social film, teasers, and a set of social ideas, all returning to the same three points.
Rather than a standard food demo, we showed the drinks in a more premium, artistic way, with the layers, the fruit and the colour doing the talking. It’s beautiful from the first frame to the last, in a style our audience would want to look at, save and share.
Frappuccino has its fans. Summer has a lot more people in it. The first-ever Frappuccino smoothie arrived as two drinks, Brazilian Açaí Yogurt and Golden Kiwi, made with imported fruit and built to look as good as they taste. A lighter, fresher way to bring new people and new occasions into the category. Light Summer. Light weight.
SHANGHAI
CREATIVE
STARBUCKS
The brief was growth beyond the usual crowd. We had three things worth saying: this is the first Frappuccino smoothie, it’s made with imported fruit (Brazilian açaí, New Zealand golden kiwi), and it’s beautiful enough to be photographed before it’s drunk. We wrapped all three in one feeling: a light summer.
Strategy came first, with a message house built for two audiences: Frappuccino fans, who get the first smoothie in the line, and trend-led lifestyle followers, who get the drink of the summer. Then the execution: a social film, teasers, and a set of social ideas, all returning to the same three points.
Rather than a standard food demo, we showed the drinks in a more premium, artistic way, with the layers, the fruit and the colour doing the talking. It’s beautiful from the first frame to the last, in a style our audience would want to look at, save and share.