Nintendo Switch RingFit Social Campaign
Tencent launched Nintendo Switch and RingFit in China with an end-to-end campaign, from brand strategy to social commerce. Showing you how to get instant gratification without consequences.
LOCATION
SHANGHAI
ROLE
CREATIVE
CLIENT
TENCENT NINTENDO SWITCH
About the project
RingFit Adventure launched in China as a first-of-its-kind exercise role-playing game — designed to reward persistence and make fitness engaging. However, in a market where consumers are often resistant to the word “exercise,” we needed to shift the conversation from discipline to fun.
We identified a key tension: exercise requires effort and delayed results, while today’s consumer culture prioritizes instant gratification. Ring Fit’s built-in instant feedback system became the solution.
Under the idea “Play Your Exercise — Instant Happiness, Zero Consequences,” we reframed fitness as immediate joy without guilt. The campaign launched with a special edition pack and was amplified through Douyin (TikTok), KOL collaborations, OOH, e-commerce, and digital media.
Results
43,000 consoles sold in 3 days
4M conversion revenue
1.28M conversions
13M engagements
Smooth Scroll
This will hide itself!
This will hide itself!
Nintendo Switch RingFit Social Campaign
OVERVIEW
Tencent launched Nintendo Switch and RingFit in China with an end-to-end campaign, from brand strategy to social commerce. Showing you how to get instant gratification without consequences.
LOCATION
SHANGHAI
ROLE
CREATIVE
CLIENT
TENCENT NINTENDO SWITCH
About the project
RingFit Adventure launched in China as a first-of-its-kind exercise role-playing game — designed to reward persistence and make fitness engaging. However, in a market where consumers are often resistant to the word “exercise,” we needed to shift the conversation from discipline to fun.
We identified a key tension: exercise requires effort and delayed results, while today’s consumer culture prioritizes instant gratification. Ring Fit’s built-in instant feedback system became the solution.
Under the idea “Play Your Exercise — Instant Happiness, Zero Consequences,” we reframed fitness as immediate joy without guilt. The campaign launched with a special edition pack and was amplified through Douyin (TikTok), KOL collaborations, OOH, e-commerce, and digital media.
Results
43,000 consoles sold in 3 days
4M conversion revenue
1.28M conversions
13M engagements
Smooth Scroll
This will hide itself!
This will hide itself!
Nintendo Switch RingFit Social Campaign
OVERVIEW
Tencent launched Nintendo Switch and RingFit in China with an end-to-end campaign, from brand strategy to social commerce. Showing you how to get instant gratification without consequences.
LOCATION
SHANGHAI
ROLE
CREATIVE
CLIENT
TENCENT NINTENDO SWITCH
About the project
RingFit Adventure launched in China as a first-of-its-kind exercise role-playing game — designed to reward persistence and make fitness engaging. However, in a market where consumers are often resistant to the word “exercise,” we needed to shift the conversation from discipline to fun.
We identified a key tension: exercise requires effort and delayed results, while today’s consumer culture prioritizes instant gratification. Ring Fit’s built-in instant feedback system became the solution.
Under the idea “Play Your Exercise — Instant Happiness, Zero Consequences,” we reframed fitness as immediate joy without guilt. The campaign launched with a special edition pack and was amplified through Douyin (TikTok), KOL collaborations, OOH, e-commerce, and digital media.
Results
43,000 consoles sold in 3 days
4M conversion revenue
1.28M conversions
13M engagements
Smooth Scroll
This will hide itself!
This will hide itself!